If climate change or the loss of biodiversity are existential threats for our societies,
why do we still fail to engage the ecological transition?
Effective measures are lacking due to the fact that in an uncertain world, decision-makers and citizens:
1. Are not aware of the issue,
2. Do not believe the story,
3. Do not share the concern,
4. or do not know how to respond
This guides our choices – from rejection to contestation – and it reflects in an increasingly polarised public debate. We all make choices, based on the information and resources available to us, our beliefs and values.